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Is Sarah Huckabee Sanders Looking for Her Own “Rebrand” (aka WH Exit)?

December 31, 2018

Heads up: It’s political!


It’s New Years Eve, and here I am, thinking about Sarah Huckabee Sanders.

Sanders is the daughter of former Arkansas governor, Mike Huckabee, who in 2014 called for states to “rebrand” Common Core in order to sell it to the public. (Once he was running for president and Common Core support clearly threatened his political aspirations, in 2015, Huckabee circulated a petition to “kill” Common Core.)

It seems that daughter Sarah is hoping to do some rebranding– to her career. However, like her father’s attempt to repackage Common Core, that might be easier said than done.

According to Raw Story, it seems that Sanders wants to leave her position as White House press secretary but cannot find another job.

Furthermore, Sanders’ colleague, deputy press sec Raj Shah, has allegedly secured a position with newly-installed Supreme Court justice, Brett Kavanaugh, Inquisitr reports.

In his role as Sanders’ sidekick, Shah has been less visible (and less controversial in his statements, one might argue), and this limited visibility is likely to Shah’s advantage.

Sanders, however, has melded her career (how long this melding will last in the public memory, one can only guess) with the incredible, controversial mess that is the Trump White House. Arguably, anyone hiring Sanders drags that mess into their venue because her very public persona as Trump Defender Number One cannot simply be shaken off with a mere change of venue.

Hints of a Sanders-Shah White House exit first appeared in this June 14, 2018, CBS exclusive:

Press secretary Sarah Sanders and principal deputy press secretary Raj Shah are both heading for the exits, according to sources inside the White House and close to the administration. Sanders, who has become a confidante of President Trump since the departure of former communications director Hope Hicks, has told friends that she plans to leave the administration at the end of the year.

Shah is also considering his exit, but he has not yet settled on an exact date. Neither Sanders nor Shah responded to repeated requests for comment before this story was published. When reached Wednesday evening, both declined to comment on the record, and Sanders tweeted that she is “honored to work for @POTUS.”

As of this posting, Sanders has yet to comment on Twitter or elsewhere about the news that she is looking to leave her White House job, though she has been on Twitter since both Raw Story and Inquisitr published their stories.

As for Raj Shah, he has adjusted his Twitter bio to remove both his White House title and Trump’s twitter handle. Here is Shah’s archived Twitter bio from March 04, 2017; he lists himself as communications director (following previous communications director Hope Hicks’ exit):

@WhiteHouse Deputy Communications Director, Research Director for @realDonaldTrump

By September 24, 2018, Shah had moved into the press sec realm and was still using that title on Twitter despite the June 2018 CBS report:

@WhiteHouse Principal Deputy Press Secretary for @realDonaldTrump

By December 04, 2018, Shah had reduced his Twitter bio to simply “@WhiteHouse,” which is how it reads as of this writing.

Thus, Shah is already publicly breaking up with the Trump White House.

Meanwhile, Sanders remains faithful…

…perhaps playing the usual game until she is better positioned to make that rebranded break toward something rather than only– and obviously– Away From Here.


Sarah Huckabee Sanders


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Schneider is a southern Louisiana native, career teacher, trained researcher, and author of two other books: A Chronicle of Echoes: Who’s Who In the Implosion of American Public Education and Common Core Dilemma: Who Owns Our Schools?. You should buy these books. They’re great. No, really.

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  1. Abigail Shure permalink

    It is difficult to dredge up any sympathy, but I will attempt to be more considerate in 2019.

  2. article was a waste of time.

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